Higgsfield's API Cashback: How to Set It Up, and a Distribution Strategy
50+ AI video models behind one key, $1 back for every $1 you spend until September 30, and a plan for getting what you make seen.
Higgsfield, the AI video platform behind a lot of the viral clips on Instagram, opened its models to other companies on September 16, 2026. The Higgsfield API puts more than 50 models behind one key, and until September 30 it gives every verified business $1 of cashback for every $1 spent on the API, up to $100,000, from a $20 million pool. Here is what it includes, how to set it up, and a plan for turning the output into distribution.
Read Higgsfield's announcement, Meet the Higgsfield API: https://higgsfield.ai/blog/higgsfield-api
Who is behind it
Higgsfield's co-founder and CEO is Alex Mashrabov. He previously co-founded AI Factory, which Snap bought in 2020 and which became Snapchat's Cameos, and then led generative AI at Snap. On September 24 Higgsfield posted that, 18 months after launch, its annualized revenue had crossed $1 billion. That is a run rate the company reports itself, not revenue already earned. In August it raised a $400 million Series B at a $5.4 billion valuation, four times its valuation eight months earlier.
TechCrunch: Higgsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4B: https://techcrunch.com/2026/08/17/higgsfield-raises-400m-series-b-quadrupling-its-valuation-in-8-months-to-5-4b/
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