The 20-Step SEO Checklist That Gets Your Website Onto Google, and the Prompt for Claude

Most small websites never show up on Google, and it's rarely the writing. It's a handful of technical basics that nobody checked. Here are all 20 from the video, each in one plain line, so you can tick them off yourself or hand the whole list to Claude.

The checklist first, then the prompt, then the catch.

Make sure Google can see your pages

No noindex tags on pages you want found. A noindex tag tells Google to leave the page out of search.
Canonical tags. Each page names its main web address, so Google doesn't treat copies as separate pages.
A robots.txt file that doesn't block your important pages. It controls what Google crawls.
A sitemap.xml file that lists every page you want found.
HTTPS on every page, with the padlock in the browser bar.
Verify your site in Google Search Console, then submit your sitemap there.

Tell Google what each page is about

A meta title on every page: unique, clear, about 50 to 60 characters.
A meta description on every page: one or two sentences that make someone want to click.
One h1 per page, the main headline.
A clean heading order under it: h2 for sections, h3 inside them, no skipped levels.
Short, readable URL slugs, like /pricing, not /page?id=4821.
Schema markup (structured data) so Google understands your business, products or articles.
Alt text on images that says what's in the picture.
An Open Graph image, so your link shows a picture when people share it.

Make the site fast and easy to use

Compress every image. Use modern formats like WebP and the right size for the screen.
Fix mobile layout. Google looks at the phone version of your site first.
Pass Core Web Vitals: main content loads in 2.5 seconds or less, taps respond in 200 milliseconds or less, and nothing jumps around while the page loads.
Fix every broken link.

Earn trust

Internal links: link your own pages to each other, so Google finds them and sees which matter most.
A backlink plan: get other real websites to link to yours, like directories, partners, guest posts and press.

PROMPT

PASTE INTO CLAUDE CODE (open it in your website's folder)
Audit this website against this SEO checklist and fix what fails:
no stray noindex tags, canonical tags, robots.txt, sitemap.xml, HTTPS, schema markup (JSON-LD), an Open Graph image, a unique meta title and meta description on every page, one h1 per page, clean heading order, short URL slugs, alt text on every image, compressed images, mobile layout, Core Web Vitals, broken links and internal links.
Show me a pass/fail table first. Then fix the fails one at a time, and after each fix, check it worked before you move on. Make no mistakes: if you aren't sure, ask me.

Free, for your email

Get the full setup steps + the copy-paste setup prompt

The rest of this guide (3 more sections) opens right here. The setup prompt, one paste into Claude that sets it all up, comes by email only. Use your real address.

Unlocks: How to check your work · The catch · Sources

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