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Run a Tournament Instead of Guessing Which Hook Works

Stop guessing which ad, hook, or headline works. Make Fable 5 run 20 versions through a bracket and hand you the proven winner.

3min read
3sections

Here is the whole setup I could not fit in the video. Fable 5 is free for a few more days, then it gets more expensive on the 12th. Most people ask it to write one ad and hope it is good. You are going to do something far better: make Fable 5 judge a tournament of 20 versions against each other and crown one battle-tested champion, then save that tournament so you can run it on every launch forever.

The one time setup

Do this once, ideally before the 12th while Fable 5 is still the sharpest judge. It takes about 10 minutes.

1 Pick ONE thing to optimize and ONE goal for it (an ad for cold traffic, a hook for a video, a subject line for opens). Judging is only sharp when the target is specific.

2 Give Fable your context once: who the audience is, what you are selling, the offer, and 2 or 3 examples of your voice.

3 Run the three prompts below in order: generate, then judge the bracket, then breed and stress test.

4 Save all three as a reusable Arena (a Project, or a saved instruction set). Next time you just paste a new thing and run it.

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